You have reached the Advertising and Brands section of the site so hopefully it is what you were looking for. This category contains 24 free worksheets on the topic. For intermediate to advanced business learners consider using this advertising worksheet to get students talking about brands. It has detailed instructions as well as extra activities and tips to help you complete the activity without difficulties. Feel free to submit your own worksheet if you have covered this topic with your students.
With adult intermediate and advanced learners, especially those studying English for work, this topic may be useful. There are a lot of different directions you could take the lesson in so consider your options and consult the text you are using before planning activities. You should be able to tailor your lesson to fit your students interests and situations. For younger or lower level learners, this topic is less important but you could still talk about the difference in brands, logos, and even brand loyalty since these are just a few simple things to think about related to advertising and brands. You may even consider doing a role play activity where students dream up a new product, design a logo, and write advertisement scripts to perform for the class.
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