You have reached the Advertising and Brands section of the site so hopefully it is what you were looking for. This category contains 39 free worksheets on the topic. For intermediate to advanced business learners consider using this advertising worksheet to get students talking about brands. It has detailed instructions as well as extra activities and tips to help you complete the activity without difficulties. Feel free to submit your own worksheet if you have covered this topic with your students.
With adult intermediate and advanced learners, especially those studying English for work, this topic may be useful. There are a lot of different directions you could take the lesson in so consider your options and consult the text you are using before planning activities. You should be able to tailor your lesson to fit your students interests and situations. For younger or lower level learners, this topic is less important but you could still talk about the difference in brands, logos, and even brand loyalty since these are just a few simple things to think about related to advertising and brands. You may even consider doing a role play activity where students dream up a new product, design a logo, and write advertisement scripts to perform for the class.
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This multiple-choice cloze test is for students of English as a Second language at Level: B2 (upper-intermediate). This worksheet is helpful for tests such as FCE and IELTS and c ...
This intermediate ESL digital marketing lesson is perfect for your B1-B2 students to discuss the topic of digital marketing and explore each area in detail, including SEO, email, social, ...
This power point is to practise speaking about advertising. Young learners and adults can do this activity. The idea is to get acquainted with this world, it is important to be critical and to hav ...
This is a speaking activity. Students must be able to think on their feet in order to sell their products to the "buyers". The idea is to use odd products that wouldn't be easily bought to s ...
For a fun challenge, ‘sell’ English words and sentences on a sidewalk, in a school hallway or maybe in a corner of a classroom. I've attached some printable paper money, alterable word ...
Ready to go lesson plan for a 2-3 hours (depending on the number of children) meeting of a speaking club. Children create a joke, a meme, present their own school club, invent a new brand and film ...
This worksheet teaches students how to use descriptive and persuasive language to make a compelling advertisement. This was originally designed for Chinese University students and so the examples ...
This is a PowerPoint presentation that defines key concepts of advertising and marketing. It also allows students to express their opinion on advertising and to analyse a couple of adverts. The la ...
This news worksheet was made for Chinese students, but it will be also good for any other ESL students, who are interested in this topic. The first part is reading, the second part is a trans ...
In my school the New Mosaic book is used. The first unit deals with Entertainment. This is a short quiz that has a matching (English-English), a gap filling and a free writing part to it. The voca ...
I created this worksheet as a part of a business lesson for my students. First activity is to allow students to guess where the slogans come from. The follow-up activity is to think about slogans ...
This worksheet is useful to talk about something every student is confronted with - brands. It especially deals with the electronic brand Apple. The tasks are reading, translating and answering qu ...
This worksheet first introduces the various parts on a food package - in this case, a package of frozen lasagne (e.g. bar code, ingredients, instructions for preparation, nutrition facts label, .. ...
This presentation gets your ss thinking about how advertising works and functions well as both a listening and speaking lesson - duration 1.5-2 hours. Part 1 Logos begins with a logo quiz.(Yo ...
This is a worksheet with follow-up vocabulary exercises to TED Talk by Dan Cobley: What Physics Taught Me about Marketing. The vocabulary is mostly from the TED Talk, some words came up durin ...
Worksheet focuses on vocabulary for Advertising and Marketing. The activity is organized around "Mad Men" TV Series part of Episode 1 (available online). The episode demonstrates challenges in ad ...
This is the activity I used for my business English students. I used a part of the third episode of the 3d season. You can find this part on youtube (it starts 11.33) https://www.youtube.com/watc ...
This worksheet can be used with any commercial. The questions are designed to help a student understand the techniques used in a commercial and the audience the commercial is targeted for. I inclu ...
Here's the video that explains three basic techniques in advertising: ethos, logos and pathos. Watch the video first. Then do the tasks in the worksheet. But the most interesting to my mind part i ...
That's always a great warmer or filler for topic "Shopping" or "Advertising/Brands". In the worksheet ss in groups have to match famous slogans with brands. Keys included.
This is a worksheet for students to create their own advertising campaign. It consists of some questions they should think about when creating their campaign. You might have to teach ad techniques ...
This worksheet is based on the TED talk by Dan Cobley "What Physics Taught Me About Marketing." I used it with my Business English upper-intermediate group, when we covered the topic of marketing ...
This worksheet was designed for the TED talk by Tim Leberecht "3 Ways To Lose Control Of Your Brand." I made it for my advanced Business English student. It includes vocabulary matching to pre-tea ...
This worksheet helps students to learn vocabulary related to advertising and this is aimed for ESL learners taking up business courses. The words in the PPT are advertorials, banners, hoarding, en ...
ESL reading comprehension activity about kinds of advertising. Provides vocabulary related to mass media. Students can use the texts for a variety of activities such as writing questions, paraphra ...
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